A critic revision of the social marketing concept
نویسندگان
چکیده
منابع مشابه
wuthering heights and the concept of marality/a sociological study of the novel
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بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...
Social Responsibility, Consumerism, Andthe Marketing Concept
This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the persp...
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Need is the inseparable component of social life. Therefore, human societies are always encountered by needs in such fields as food, clothes and house. Meanwhile, some of the needs such as security, having basic and fundamental dimensions, sometimes stay away from the minds. Significance and position of security is so important that its absence makes it impossible for human being to enjoy other...
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Nowadays, in the marketing area, a new concept of marketing is emerging: the emotional marketing. The emotional marketing studies how to arouse emotions in people to induce them to buy a particular product/service. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the em...
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ژورنال
عنوان ژورنال: Revista Ibero-Americana de Estratégia
سال: 2007
ISSN: 2176-0756
DOI: 10.5585/ijsm.v3i1.50